Are commissions still falling? What Intel’s watching in weeks ahead
Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here's where things stand today....
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Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog....
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How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self....
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The savvy agent’s guide to working with athletes and celebrities
In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.
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Here’s what a Redfin data journalist learned from taking a $25K bath on the sale of his house
Senior data journalist Mark Worley co-authored a new Redfin report showing that roughly 6 percent of U.S. homesellers are at risk of selling at a loss. The analysis hit close to home — he and his wife just did exactly that, selling their St. Louis home for less than they paid....
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The modern Realtor’s toolkit
Smart agents rely on digital tools to handle the behind-the-scenes work — from asset creation to scheduling — so they can focus on what clients remember: Service, advice and results....
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The do’s and don’ts of crafting compelling listing descriptions
Want more eyes on your listings? These expert-backed do's and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest....
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Debunking the top 10 myths about second home co-ownership — and revealing the realities behind them
Vacation home co-ownership is often misunderstood — frequently confused with timeshares or dismissed due to outdated assumptions. In reality, modern co-ownership offers a smarter, more flexible way to own a luxury second home....
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The rise of punk rock kindness: What Superman teaches us about content that sticks
Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating a noisy digital world....
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10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time....
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